Designing a portfolio is never fair
You have to pretend that everything went according to plan from the beginning, so you have to take away the hard work, the long hours of desperation, the many head-butts against the wall, the outrageous eureka shouts and the gleam in the team's and client's eyes when they realize what we managed to do together and what it would mean for the brand, the emotions, and the reactions of its users.
No, it's not fair. So try to imagine all the work of the talented team that was behind these, and the many other projects that didn't fit here, to feel the same excitement I felt planning, directing, and presenting these ideas.
And since I know that looking at a portfolio is neither fun nor easy all the time, I decided to only showcase projects that include a holistic approach across different media to make it harder for me and shorter for you.
Thank you.