Challenge. Throughout 30 years, Nutrisa stores were saturated with elements that made communication with its customers impossible and favored the confusion even among its own employees, distorting its identity.
Solution. Reduce the noise of the brand to its most important attribute, nature, represented by the image Nutrisa has been associated with for more than 30 years, the bee and the way people called its stores in an informal way: the honeycomb.
Results. A 34% increase in sales attributed by sales managers to the company's rebranding and significantly improved communication strategy. Although the change was initially planned only for the new branches, it was so successful that all 315 points of sale throughout the country were adapted.
