Challenge. Generate an advertising campaign capable of modifying the negative perception of Tlaxcala as the smallest and most boring state in Mexico.
Solution. Tlaxcala is small in kilometers, but huge in emotions and things to discover. The axis of the graphic communication was its handmade craftsmanship, with brushstrokes of light and color.
Results. The eight objectives were exceeded, increasing the affluence of national tourism in the state by more than 140%.
